5 notes for U.S. educational supplies importers attending exhibitions.
1. Booth selection: Choose a booth located in a high-traffic area. Consider exhibition areas that match product positioning.
2. Display products: Display products carefully, using appropriate display racks, display tables and signs to highlight brand and product features.
3. Internet and social media: Use the social media for publicity and promotion before, during and after the exhibition.
4. Follow up in a timely manner: After the exhibition, follow up with potential customers timely. Send emails, provide information, or schedule meetings to solidify your relationship with them and lead to collaboration.
5. Pay attention to competitors: Learn about competitors' products and strategies, and collect information about market trends and competition.
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