5 ways for U.S. toy importers to learn about their competitors.
1. Market research and analysis: Importers can learn about their peers’ products, pricing, suppliers and market share through customs data, industry reports and analysis.
2. Participate in industry exhibitions and activities: At exhibitions, you can directly observe competitors' product displays and promotion activities, and understand their product lines and market performance.
3. Internet search and social media monitoring: Importers can learn about competitors’ product information and market activities. They can collect relevant information and analyze it by searching competitors' websites, social media accounts, news reports and other channels.
4. Communicate with upstream suppliers and downstream retailers: This is another effective way to understand competitors’ product lines and market shares.
5. Purchase competitors’ products: Understand their product quality, features and market performance.
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